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SAN FRANCISCO and LIVERPOOL, UK – April 7, 2022 – Cardless, a financial technology firm that provides custom co-branded credit card products, has teamed up with Liverpool Football Club (LFC) to launch its first branded credit card for U.S. supporters.
The Liverpool FC Credit Card by Cardless, issued by First Electronic Bank, includes no annual fee, no late fees and no foreign transaction fees. Supporters can earn points redeemable for statement credits, match tickets, player-signed items and exclusive experiences and rewards. The card is Cardless’s second partnership with an English Premier League club, having partnered with Manchester United in 2021.
Launching with the 2022/2023 season in June, cardholders receive an annual LFC International Membership for as long as their card account is active. As an LFC International member, cardholders will also receive a 10% retail discount in LFC official stores and online with a maximum discount value of £75 per season year.
LFC international membership also includes benefits like digital matchday programmes for every Premier League home match and access to a dedicated online Members’ Area for exclusive prize draws and content. Additional perks include discounts on Anfield Stadium Tours and food from the Boot Room Sports Café as well as an LFC pen, pin badge, and keyring upon LFC International Membership initiation. Cardholders also receive LFCTV GO complimentary for the first year; and then with LFC International Membership, cardholders receive 50% off LFCTV GO each following year.
“It’s an exciting day for Cardless and Liverpool FC’s extensive network of US supporters. Launching this partnership with an iconic club is very special to us and we’re looking forward to providing Liverpool FC enthusiasts with perks and experiences that matter most to them,” said Cardless Co-Founder & President Michael Spelfogel.
Ben Latty, commercial director, Liverpool FC, said: “We’re excited to be working with such an innovative business like Cardless, to enable fans to earn extra benefits and special rewards through everyday purchases. This new partnership with Cardless will see the creation of our first branded credit card in the US, just another way that we’re enabling our supporters to feel even closer to the team they love.”
The Cardless co-branded credit card and accompanying mobile app provide instant access to a virtual card number and mobile wallet card upon account approval, as well as an innovative numberless physical credit card for enhanced security and fraud protections.
Visit cardless.com/liverpoolfc to learn more and apply today.
The Liverpool FC branded Credit Card by Cardless is issued by First Electronic Bank, Member FDIC. Account opening offer, earning rates and referral bonus are subject to change and to credit approval. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.
About Cardless, Inc.
Cardless, Inc. is a credit card company based in San Francisco, CA. Founded in 2019 by Stanford graduates Michael Spelfogel and Scott Kazmierowicz, Cardless is on the cutting edge of co-brand credit card product development. Cardless has raised $50M in equity funding from investors including Activant Capital, Greycroft, Accomplice, Pear VC, the ownership of Boston Celtics and Phoenix Suns, and the Founders of Plaid, Bonobos, Flatiron Health, and 100 Thieves.
CARDLESS RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS PROSPECTIVELY BASED ON MARKET CONDITIONS AND BORROWER ELIGIBILITY. Your eligibility for a Cardless credit card or a subsequently offered product or service is subject to the final credit determination by First Electronic Bank, member FDIC. Cardless credit cards are issued pursuant to license by Mastercard® International Incorporated, and can be used everywhere Mastercard is accepted. Credit cards referenced on this website are only available to individuals who are at least 18 years of age (or of legal age in your state of residence), and who reside in the United States. Applying for a credit card through links in this article does not guarantee credit approval for any Cardless product.
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