Cardless and Cleveland Cavaliers Team Up to Launch First of Its Kind Co-Branded Credit Card

Each purchase will earn Cardless points, which can be redeemed for exclusive Cavs merchandise, memorabilia and experiences
November 19, 2020

The content below is meant to be informational in nature. It is not a recommendation of any product or service offered by Cardless, nor does it guarantee credit approval. Before applying for a credit card, be sure to consider your own specific financial situation, objectives, and needs.

CLEVELAND, OH AND SAN FRANCISCO, CA – November 19, 2020 – Cardless Inc (“Cardless”), a consumer credit card financial technology firm that helps brands launch and run custom co-branded credit card products, and the Cleveland Cavaliers today announced a partnership to provide Cavs fans with access to a best in class co-branded credit card product.

Cleveland Cavaliers Credit Card by Cardless account holders will have both a physical and virtual credit card that provides Cavs fans the opportunity to receive rewards for purchases in the form of unique experiences, merchandise, and exclusive offers.

Cardless is the first US based, mass consumer credit card firm to come into existence in more than 25 years, since Capital One Inc in the early 90’s. Founded by Stanford graduates Michael Spelfogel and Scott Kazmierowicz, the company has developed a model that enables brands of all sizes and scales to connect with and reward their most passionate and loyal customers. Account holders benefit from the Cardless mobile app designed for ease of use, efficiency, transparency, security, and a fanatical devotion to account holder service.

The Cleveland Cavaliers have built a reputation as one of the most innovative franchises in professional sports and we are fortunate and proud to be launching this first brand partnership,” said Cardless Co-Founder & President Michael Spelfogel. “One of our key goals is to provide joy to everyone that interfaces with our company – brands as well as their fans. By giving fans access to Cavs-specific rewards that money just can’t buy, we hope that they will capitalize on their passion and joy for the team.”

The Cleveland Cavaliers Credit Card will initially be available to Cavs Wine & Gold United Members, the team’s official season ticket-based year-round membership club, for the 2020-21 season. The card will include an innovative numberless physical credit card for enhanced security, as well as access to virtual cards in the Cardless app. Each purchase will earn Cardless points, which can be redeemed for exclusive Cavs merchandise, memorabilia and experiences. Points can also be redeemed for gift cards, statement credit, or donations to the Cavaliers Community Foundation at a preferential rate.

“We are excited to partner with Cardless, a company that shares a mutual value and drive for innovation, to create a first-of-its-kind credit card program that features a collection of benefits that rewards our most passionate fans,” said Nic Barlage, Cleveland Cavaliers and Rocket Mortgage FieldHouse president of business operations. “With an amazing array of redemption opportunities, cardholders will have plenty of reasons to use this card and show their love for the Wine & Gold all year long.”

Cardless products are backed by its growing network of issuers, processors and banking partners, allowing it flexibility in the types of products and interest rates it can provide for specific programs.

All fans interested in signing up for the Cleveland Cavaliers Credit Card can join the waiting list by visiting

CARDLESS RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS PROSPECTIVELY BASED ON MARKET CONDITIONS AND BORROWER ELIGIBILITY. Your eligibility for a Cardless credit card or a subsequently offered product or service is subject to the final credit determination by First Electronic Bank, member FDIC. Cardless credit cards are issued pursuant to license by Mastercard® International Incorporated, and can be used everywhere Mastercard is accepted. Credit cards referenced on this website are only available to individuals who are at least 18 years of age (or of legal age in your state of residence), and who reside in the United States. Applying for a credit card through links in this article does not guarantee credit approval for any Cardless product. 

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